Fruiterra - Mega Fruit & Berry Concentrate
SkyIsland Naturals

ORAC Value

weightA relatively new lab test called ORAC or “oxygen radical absorbance capacity” has been developed to rate how well a phytonutrient (plant derived nutrient) fights degenerative conditions such as heart disease and cancer which are aggravated and sometimes initiated by oxidative stress caused by free oxygen radicals. ORAC is a way to measure how many oxygen radicals a specific phytonturient can absorb. The more oxygen radicals it can absorb, the higher the ORAC value.

According to Dr. Ronald Prior of the U.S. Dept of Agriculture Research Service at Tufts University, Boston, Massachusetts, “a significant increase in antioxidants of 15% to 20% is possible by increasing consumption of fruits and vegetables, particularly those high in ORAC value.”  Dr. Prior goes on to say that “in order to have a significant impact on plasma and tissue antioxidant capacity, one can only meaningfully increase one’s daily intake by 3,000 to 5,000 ORAC units. Any greater amount is probably redundant. That is because the antioxidant capacity of the blood is tightly regulated.”  The excess is simply excreted by the kidneys.Blueberry

Each serving of FruiterraTM
  typically provides 3,070 ORAC units per serving (assays provided by Brunswick Laboratories, the premier, third party testing facility). This is roughly of the daily requirement for optimum antioxidant protection as stated by Dr. Prior.

Do not be misled by companies misrepresenting ORAC value to enhance their claims regarding equivalent “fresh serving” amounts. Many companies are using outdated ORAC values which are half of the present standard of 800-900 ORAC units per one fresh serving of fruits and vegetables

These statements have not been evaluated by the Food and Drug Administration and are not meant to diagnose, treat, cure or prevent disease.

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